Google and Yahoo trade nasty punchlines in the Search Engine Rap Battle. searchenginerapbattle.com There are three separate battles MSN vs Google, Google vs Yahoo, and MSN vs Yahoo. Produced by Beau Lewis, Peter Furia and David Fine. Directed by David Fine. Created by Seedwell. ————— LYRICS Yahoo: His skin is so pale, he’s already fatigued The only sports you play are in my fantasy league Look at this guy, hes so white that its scary This guy is whiter than Sergei and Larry I heard your new motto for saving the world You do no evil, if evil’s a girl My design is the biggest, yours is much smaller That rainbow is fruity, like your free Odwalla Uh, and who’s countin too? You asked Jeeves for a brokeback mountain view You haven’t changed your style since 1992 You cant get my name out your head, Ya-hoo! Google: Who is this guy? is he still alive folks? I thought he died with Alta Vista and Lycos Im smarter than you, and you know it, its sad Thats why you pay me to serve all your ads You got no game, youre old like Atari, I tried to load his homepage – it broke on Safari Tell me cowboy, do you feel lucky? Im the good, hes the bad, youre just the ugly Trying too hard, your design is insane This guy has an exclamation point in his name! You wanna test my manhood? you’ll see my stock rise Lets both lift our hoods and compare index size
searchengineland.com Before Google came on the scene, other search engines advertised themselves on TV in order to win users. This video shows commercials that aired from Yahoo, Excite, Lycos, HotBot and Snap. Also see the article related to this video, “Tough Love For Microsoft Search,” http
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Byron Gordon, SEO-PR, interviews Ashley Weakland, American Express OPEN, at SES Chicago 2010, about the launch of SearchManager, a new PPC product for small business owners that simplifies search engine advertising, an increasingly important way to find new customers and drive sales. SearchManager streamlines the way business owners can manage their online advertising and is powered by Clickable, an award-winning developer of online advertising solutions. Ashley says SearchManager acts as an aggregator of both search engine marketing and social advertising all on one interface. Business owners can manage their Google, Bing, Yahoo and Facebook ads using SearchManager. Ashley says small businesses using SearchManager will save on time when managing all of their search campaigns using a single interface. SearchManager offers a free a 30 day trial of its software and more can be found by visiting www.searchmanager.com To learn more about exhibiting at SES Chicago, please visit www.searchenginestrategies.com
Greg Jarboe, SEO-PR, interviews George Revutsky, CEO, MyNextCustomer. George talks about the origins of his company, MyNextCustomer.com, why it was created and later shows examples of how his company’s software works using his iPad. George begins by explaining how he had been working in search marketing and had to spend 30 to 40% of his time pulling together reports for his clients; these included pulling reports from Adwords, Yahoo, email marketing, Google analytics. But pulling these reports was very time intensive. George decided that the pulling of these reports could be automated and his company developed software to do so in real-time. MyNextCustomer originally started off integrating paid search, then SEO as part of its software offerings, then moved on to incorporate ways of tracking offline marketing and came up with MyNextCustomer. MyNextCustomer is a simple dashboard that enables search marketers to pull all of their marketing data into one place, analyze the return on adspend and on the lifetime value, and tell you what is working and what isn’t and do so in five minutes. Prior to founding MyNextCustomer, George spent eight years as founder and CEO of ROI.works Search Marketing, Inc. His clients there have included Union Bank, Apple, American Capital Strategies (ACAS), Signatures Network/Live Nation (LYV), 3PAR (PAR), COIT Cleaners, Mini, and Cardstore.com. For more information about MyNextCustomer, please visit: www.mynextcustomer.com For more information on …
www.twitter.com – You, much like the rest of the galaxy, are likely using Google as your search engine. But is Google giving you the best results? How would you know unless you compare the results between search engines? Copying and pasting searches into multiple places and manually checking the results across the board is just not going to happen. Who has the time to do that? We need a way that we can easily and effectively make sure that we are each using the search engine that is right for us and our needs. chris.pirillo.com – http
www.webbizideas.com – An SEO Blueprint gives a programming team instructions to follow to ensure a website is search engine friendly. I am going to go over three key components to a good website architecture; website infrastructure, internal linking structure, and on-page optimization.
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