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Byron Gordon, SEO-PR, interviews Siddehehs Jaitapkar, SEO manager, freshrank.com on the exhibitor floor at SES London 2011. Freshrank excels at link-building, social media optimization (including use of Facebook and twitter), reputation management, video marketing, and all purpose SEO. Freshrankâ is dedicated to providing the best SEO services in the UK and India. Freshrank offers its clients years of experience and expertise in the optimization of websites. Freshrank has assisted more than 5000 clients and can provide any client with SEO services to enable you to achieve top search engine rankings. Freshrank practices only ethical search engine optimization methods and to date has never had a website excluded from a search engine or blacklisted. Freshrank’s impeccable customer service and support are among the main reasons for its continued success. Each of the SEO services we offer come complete with a full customer satisfaction guarantee as well as a 24×7 customer service support model that is second to none. Freshrank’s motto remains “Quality before Quantity.” To learn more, please visit: www.freshrank.com
According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract tens of thousands of experts probing the latest algorithmic quirks and optimization techniques, video search remains relatively uncharted waters. Will Critchlow, Founder and Chief Strategist of Distilled, was one of the speakers on the Video Search Optimization panel at SES London 2011. Following his presentation, Greg Jarboe, President and Co-Founder of SEO-PR, interviewed Critchlow and asked him to share some video optimization tips. Critchlow co-founded Distilled in 2005 with Duncan Morris. Distilled provides natural and paid search, online reputation consulting and web design services to businesses of all sizes from start-ups to multinational corporations. Chritchlow’s academic background is mathematics with a degree from the University of Cambridge (St. John’s College) including a graduate thesis on auction theory. Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper. (He hated sweeping.) The Video Search Optimization session was moderated by Sean Hargrave, Freelance Journalist. Paul Carff, Sr. Developer Advocate, Google Inc., discussed the importance of optimizing for video search. Critchlow provided nine tips to improving the odds that your video will be discovered. And Jonathan Jonathan Allen, Director of Search Engine Watch, explored other tactics and video platforms. Other videos on …
In this lesson, you’ll learn about the importance of the search engine optimization (SEO) phrase, how to appropriately choose it and how to make use of the SEO table inside XSitePro. You’ll learn how to use the Suggested Actions list to make sure your web pages are search engine friendly. You’ll also learn how to generate reports about the search engine friendliness of your site and learn how to fine-tune your search engine optimization settings.
Google and Yahoo trade nasty punchlines in the Search Engine Rap Battle. searchenginerapbattle.com There are three separate battles MSN vs Google, Google vs Yahoo, and MSN vs Yahoo. Produced by Beau Lewis, Peter Furia and David Fine. Directed by David Fine. Created by Seedwell. ————— LYRICS Yahoo: His skin is so pale, he’s already fatigued The only sports you play are in my fantasy league Look at this guy, hes so white that its scary This guy is whiter than Sergei and Larry I heard your new motto for saving the world You do no evil, if evil’s a girl My design is the biggest, yours is much smaller That rainbow is fruity, like your free Odwalla Uh, and who’s countin too? You asked Jeeves for a brokeback mountain view You haven’t changed your style since 1992 You cant get my name out your head, Ya-hoo! Google: Who is this guy? is he still alive folks? I thought he died with Alta Vista and Lycos Im smarter than you, and you know it, its sad Thats why you pay me to serve all your ads You got no game, youre old like Atari, I tried to load his homepage – it broke on Safari Tell me cowboy, do you feel lucky? Im the good, hes the bad, youre just the ugly Trying too hard, your design is insane This guy has an exclamation point in his name! You wanna test my manhood? you’ll see my stock rise Lets both lift our hoods and compare index size
Tips on building an on-line audience through marketing and video optimization. For additional detailed info on uploading videos for YouTube you can download an eDoc here: www.videomaker.com
Anne Kennedy, Beyond Ink, interviews Chris Boggs, Rosetta, and SEMPO president, at SES Chicago 2010 on the subject of holistic SEM. Chris says when it comes to deploying content across the Internet, it is very important for a brand to consider content as including not just text but images, video, graphics, etc…Chris uses the analogy of the marines as a “forward deployed force.” If you have nodes of content that mention your brand, or your category in connection with your brand that exist elsewhere on the Internet, whether or not it includes links, the SERPs will take notice. Chris says instead of taking one piece of content and syndicating it across thousands of pages across the web, he recommends taking ten thousand unique pieces of content and syndicate them across one page each. You don’t want content to outrank your own brand. Chris also says if a community is strongly enough connected to a specific authority or subject, they may gain authority and be able to pass an additional value. Chris says he believes that ‘likes’ will never replace links in terms of authority. Chris also wants to see SEMPO as being one of the main voices of a united search marketing front. For more information about SEMPO, please visit: www.sempo.org For more information about speaking at SES, please visit: www.seschicago.com
Greg Markel of Infuse Creative, industry-acclaimed video search engine optimization (VSEO) wizard, talks with Byron Gordon of SEO-PR about the VSEO panel he spoke on at SES San Jose 2008. Markel emphasizes the crucial nature of an online video (and online video optimization) strategy especially with relation to YouTube and Google’s universal search.
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