SEO Resouces

Jamie Smith, CEO, Engine Ready, interviews Stacie Susens, Kenshoo (Stacie previously worked at Resolution Media) on the panel “Ultimate Search Battle” at SES Chicago 2010. Jamie asks Stacy the million dollar question, what is more important, paid search or SEO? Stacy says it is a hybrid approach, using both paid and natural search can drive the best outcomes for your business and generate insights from each channel. Stacy says both paid search and natural search have their benefits and their cons, so when you play off the pros and cons of each you will get the best results for your business. Jamie says if you do have a top organic ranking, try running your ads on the lower side of the page and test the real-estate; the same applies if you have an organic ranking that doesn’t rank in the top 2 or 3 listings of Google, then try experimenting with a paid ad at the top of the page. For more information on speaking at SES Chicago, please visit: www.seschicago.com

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www.YouTheSmartBuyer.com – Search Engine Optimization Who does not want a bigger traffic to their site? The only way you can drive highly targeted traffic is through search engines such as Google, Yahoo and Bing Because people are already searching for specific “topics” and “keywords” it is more likely that they will purchase your products and affiliate offers If you can appear on top of search engines for a highly competitive keyword you can convert any traffic into sales… To achieve this and appear on top of search engines You have the opportunity just a few seconds, when visitors come to your site, before they decide to continue their journey on your site or leave for good So use a catchy, attention grabbing home page that can be read in a few seconds. Bottom line, keep the home page (and all internal pages) quick and easy to read; view and navigate. You do not need to wait for the search engines to find your website Submit your site to them periodically (Include a sitemap )even if it is already indexed Constant adding of new content to your page will encourage the search engines to examine your location more frequently, too You can also create site Exchange Linking Do not use an automated link exchange program; software. Once the Search Engine finds out, your site will be penalized Now it’s time to calculate your traffic www.YouTheSmartBuyer.com

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