How many words should be on your home page? This question was recently addressed by Matt Cutts in a recent Google video (at youtu.be?4rsOpkDFDtc) with more content is better for googlebots, but it still doesn’t quite answer the question posed. Today’s hot SEO copywriting tip delves deep into the question of how many words should be on your homepage, moving beyond mere wordcount into the key elements that make up a top-converting, quality homepage and how to win over readers as well as rank well in the search engines. You can access the full post at the SEO Copywriting.com blog
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Byron Gordon, SEO-PR, interviews Paul Szymanski, SEM Manager, Sony Music Entertainment, on the challenges that artists are faced with when trying to implement their own search engine marketing campaigns. Two of the biggest issues facing artists are low quality scores being awarded to highly relevant keywords and a lack of volume. When an artist runs a highly relevant and targeted search marketing campaign, Paul suggests using less than a one hundred keywords, using the artist’s name, artist’s name, plus the new album name, and staying away from the more generic terms of the particular genre. Paul also recommends making sure that artist’s ad copy has the actual keyword in it, which should help drive the quality score higher. Paul then goes on to discuss the influence of Facebook and how artists are using this application to promote their music to their fans. CPC and CPM-related ad units that artists can purchase to further reach out to their fan base. To learn more about speaking at SES London, please visit: www.seslondon.com
Byron Gordon, SEO-PR, interviews Brad Kleinman, Director of Education, Online Marketing Connect, on the need for businesses to create a content and social media marketing strategy. Brad says without content, it’s not possible for a business to have a social media strategy. Places to start include by using Twitter search, RSS feeds, Google alerts, tracking your customer’s blogs, developing how-to articles. Brad goes on to discuss the significance of Facebook and why businesses whose customers use application must have a presence on it as well. Businesses can develop their own pages targeted towards their specific audience. Brad concludes by talking about the significance of KPIs, or key performance indicators, which help businesses determine how effective their content and social media marketing strategies are. Brad says most companies are just looking at the amount of traffic that comes to their site from their various social media marketing efforts. But Brad says businesses must also look at the different types of conversion metrics to help determine which of their social media marketing efforts (using apps such as YouTube, Facebook, Linkedin, Twitter) are bearing fruit. For more information about Online Marketing Connect, please visit: www.onlinemarketingconnect.com For more information on speaking opportunities at SES London, please visit www.seslondon.com
According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract tens of thousands of experts probing the latest algorithmic quirks and optimization techniques, video search remains relatively uncharted waters. Will Critchlow, Founder and Chief Strategist of Distilled, was one of the speakers on the Video Search Optimization panel at SES London 2011. Following his presentation, Greg Jarboe, President and Co-Founder of SEO-PR, interviewed Critchlow and asked him to share some video optimization tips. Critchlow co-founded Distilled in 2005 with Duncan Morris. Distilled provides natural and paid search, online reputation consulting and web design services to businesses of all sizes from start-ups to multinational corporations. Chritchlow’s academic background is mathematics with a degree from the University of Cambridge (St. John’s College) including a graduate thesis on auction theory. Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper. (He hated sweeping.) The Video Search Optimization session was moderated by Sean Hargrave, Freelance Journalist. Paul Carff, Sr. Developer Advocate, Google Inc., discussed the importance of optimizing for video search. Critchlow provided nine tips to improving the odds that your video will be discovered. And Jonathan Jonathan Allen, Director of Search Engine Watch, explored other tactics and video platforms. Other videos on …
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Get 50 Backlink Directories Here sharecash.org Article Review of Search Engine Optimization Strategies \(SEO\)Part 2. Article covers Page Content, Tags, and Keywords. Everything on search engine optimization of pages by using optimized page title tags, description tags, meta tags, keywords, key word tools, increasing page rank, and content. Also how to properly use and create tags and keywords, and increase your website page rank on search engines like Google, Yahoo, MSN, and Dogpile. Includes SEO Tips and Strategies as well. Check out the basic .txt file link above for 50 backlink directories that will result in more backlinks for your site – submit to all or none of them. Spot checked for accuracy.
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