With well over 100 million blogs online, it’s certainly not easy to get noticed. But blogging is inherently SEO friendly. Why? Because search engines look for fresh content. And if you’re using your blog correctly (ie you’re updating it consistenly) then getting great SEO results is just a matter of time. One good way to differentiate yourself is to find a niche. Even if you’re in a crowded industry, you have to search out niches within that industry. This is where SEO comes in. The first thing you must do is target the keywords your customers, or potential customers, are using to find solutions in your industry. Keywords are, well, key. You want to select keywords that are popular and relevant to your site. At the same time, you don’t want to target what I call crowded keyword markets. For example, let’s say you’re a shoe seller. Now, the keyword “shoes” is big…too big. Even if you blogged for years you probably wouldn’t be able to compete for that term. Look at your shoe business and find something you can differentiate yourself with. Are you the largest shoe seller in the county? Do you make custom boots? This may seem trivial but it’s absolutely necessary if you want your blog to rank well in the search engines.
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Jamie O’Donnell, SEO-PR, interviews Monica Ho, 15miles, on the exhibitor floor at SES San Francisco 2010. 15miles helps national advertisers and local marketers optimize their listings within local search, using such engines as Bing local, Yahoo local, and Google Maps. 15miles not only optimize local listings but also optimize the local pages so that businesses can be found. Monica then talks about the rumored move by Google to feature first page SERP listings with nothing but local results. Monica also mentions the importance of your web pages optimized and using such tools as Google Places in order to be featured in local listings. Monica also cites some top content management services or local listing aggregators that any marketer should consider using in order to get their information distributed; this includes using such data aggregators as Localeze, InfoUSA or Axiom. 15miles has a white paper that marketers can download from their website called Local Business Listings: Myth versus Reality. 15miles mission is to help clients convert sales by making their brands the foremost choice and the first brands found when consumers search. 15miles takes a client’s mass-market message and gives it pinpoint accuracy to be delivered in the right place, at the right time and to the right people. For more information about 15miles please visit: www.15miles.com For more information on exhibiting at SES please contact www.searchenginestrategies.com
Greg Jarboe, SEO-PR, interviews Harry McCracken, founder of Technologizer, participant on the BlogworkZ panel at Connected Marketing Week in San Francisco, 2010. Technologizer is a website devoted to the coverage of Web technology. Harry talks about a story he discovered and shared on Technologizer concerning the iPad. Harry found every iPad competitor and put them in one story and became a huge hit. He then published a story about these films that IBM produced featuring the muppets in the 1960′s, and embedded those videos within the post that generated a good deal of social media publicity. Harry McCracken worked at PC World for a number of years before striking out on his own with Technologizer. Harry believes the single biggest opportunity for a journalist today is to build a brand from scratch and to leverage the fact that the Web is an equal opportunity newsstand. Harry started Technologizer with no advertising and no traffic and the online news site now gets more than 400000 unique visitors a month. To learn more about Technologizer, visit www.technologizer.com
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