Byron Gordon, SEO-PR, interviews Mari Luangrath, Foiled Cupcakes, at SES Chicago 2010 on selling cupcakes online and the ‘touchpoints’ she uses when interacting with her customers. Mari says Foiled Cupcakes engages in relationship-building with its customer’s right from the start. This includes following up with a phone call confirming the order placed by the customer, along with an email. Each customer gets a handwritten thank you note. Mari goes on to explain on she began using Twitter to look for potential cupcake prospects for her business. But Mari did not engage these prospects with a sales pitch. Instead, Mari engaged them on the subject of shoes, having reviewed what it is these prospects tend to tweet more about. Mari concludes with some advice for young entrepreneurs and businesses that might still be on the fence about using such social media applications like Twitter and Facebook, about how to jump in to social networking. For more information on speaking at SES, please visit: www.seschicago.com
members.seo2020.com See a visual representation of how content is propagated through social networks which increases search engine visibility and enhances rankings through social presence.
The direct relationship between understanding SEO and it’s measurable impact on your social media marketing will help you improve the results of your campaigns. Visit www.leilimckinley.com for more information.
Greg Jarboe, SEO-PR, interviews Harry McCracken, founder of Technologizer, participant on the BlogworkZ panel at Connected Marketing Week in San Francisco, 2010. Technologizer is a website devoted to the coverage of Web technology. Harry talks about a story he discovered and shared on Technologizer concerning the iPad. Harry found every iPad competitor and put them in one story and became a huge hit. He then published a story about these films that IBM produced featuring the muppets in the 1960′s, and embedded those videos within the post that generated a good deal of social media publicity. Harry McCracken worked at PC World for a number of years before striking out on his own with Technologizer. Harry believes the single biggest opportunity for a journalist today is to build a brand from scratch and to leverage the fact that the Web is an equal opportunity newsstand. Harry started Technologizer with no advertising and no traffic and the online news site now gets more than 400000 unique visitors a month. To learn more about Technologizer, visit www.technologizer.com
From Uk’s Leading SEO experts. Seo consultants and specialists in search engine success plus leveraging social media for business growth . www.frontpageadvantage.com or call us 0845 2703328
Byron Gordon, SEO-PR, interviews Harshal Shah, ELSNER Technologies, and exhibitor at Connected Marketing Week and SES San Francisco 2010. ELSNER Technologies Pvt Ltd. (ETPL) is a global Software development, IT and ITES consulting company. ELSNER provides a wide range of IT solutions to meet today’s complex business challenges. The depth and breadth of ETPL’s offerings are enabled by strategic alliances with technology vendors. ETPL focuses on delivering high quality business solutions with full range of complementary services and industry-specific, tailor-made solutions to its clients through innovative technology solutions. ETPL helps clients to maximize the value of IT and help its customers to strategically re-engineer and re-invent their businesses to compete successfully in an ever-changing marketplace. For more information about ELSNER Technologies please visit: www.elsner.in For more information on exhibiting at SES please visit: www.searchenginestrategies.com
Lisa Buyer, The Buyer Group, interviews Neil Johnson, High Road Communications, about the use of social media in a PR campaign. Neil discusses one such example, Canada’s mobile company, Telus, and their business solutions group, uses their editorial calendar through social to create more content and links around their news. Neil goes on to give some tips about how to create an editorial calendar that integrates social media tools. All marketing and communications disciplines have a role to play using social media, in particular when it comes to relationship building. For more information on speaking at SES, please visit: www.searchenginestrategies.com
Boost your Search Engine Optimization (SEO) with Social Media Marketing Strategies. IMPAQT’s Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns by touching upon: the effects of Online Video on SEO, the importance of Social Bookmarking for an Enterprise-Level Company and the Role of Marketing in Online Communities. Learn more about Search Engine Marketing, Social Media, and Online Video by contacting IMPAQT. www.IMPAQT.com.
MatthewNeer.com This will cover everything behind the scenes that most people don’t know about SEO and how you can put these same tactics to work for yourself. I will even show you my process behind doing keyword research and how to find out if that keyword actually gets a decent amount of traffic.