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John Webster of Technology Driven Marketing (johnwebster.name talks to attendees on May 12 at Mastering Modern Marketing (www.masteringmodernmarketing.com). John’s topic was how to use effectively use SEO as part of marketing intitatives.
Byron Gordon, SEO-PR, interviews Siddehehs Jaitapkar, SEO manager, freshrank.com on the exhibitor floor at SES London 2011. Freshrank excels at link-building, social media optimization (including use of Facebook and twitter), reputation management, video marketing, and all purpose SEO. Freshrankâ is dedicated to providing the best SEO services in the UK and India. Freshrank offers its clients years of experience and expertise in the optimization of websites. Freshrank has assisted more than 5000 clients and can provide any client with SEO services to enable you to achieve top search engine rankings. Freshrank practices only ethical search engine optimization methods and to date has never had a website excluded from a search engine or blacklisted. Freshrank’s impeccable customer service and support are among the main reasons for its continued success. Each of the SEO services we offer come complete with a full customer satisfaction guarantee as well as a 24×7 customer service support model that is second to none. Freshrank’s motto remains “Quality before Quantity.” To learn more, please visit: www.freshrank.com
Byron Gordon, SEO-PR, interviews Brad Kleinman, Director of Education, Online Marketing Connect, on the need for businesses to create a content and social media marketing strategy. Brad says without content, it’s not possible for a business to have a social media strategy. Places to start include by using Twitter search, RSS feeds, Google alerts, tracking your customer’s blogs, developing how-to articles. Brad goes on to discuss the significance of Facebook and why businesses whose customers use application must have a presence on it as well. Businesses can develop their own pages targeted towards their specific audience. Brad concludes by talking about the significance of KPIs, or key performance indicators, which help businesses determine how effective their content and social media marketing strategies are. Brad says most companies are just looking at the amount of traffic that comes to their site from their various social media marketing efforts. But Brad says businesses must also look at the different types of conversion metrics to help determine which of their social media marketing efforts (using apps such as YouTube, Facebook, Linkedin, Twitter) are bearing fruit. For more information about Online Marketing Connect, please visit: www.onlinemarketingconnect.com For more information on speaking opportunities at SES London, please visit www.seslondon.com
Greg Jarboe, SEO-PR, interviews Lisa Myers, Verve Search, on the subject of local search marketing and social media marketing. On local search, Lisa talks about the many changes to Google places and there are more emerging factors that will help you rank higher, including getting lots of reviews, citations, doing research, submitting to local directories, and making sure you are not keyword spamming. Greg also asks Lisa about the royal wedding.
Jamie O’Donnell, SEO-PR, interviews Jay Dunigan, SEO Inc., exhibitor at SES San Francisco 2010. SEO Inc. began in 1997, and helps clients with their SEO (search engine optimization) strategy, including studying their Web architecture, analyzing keywords and competition, onpage seo, linking strategies, and social media. Jay discusses all of the recent developments impacting search and how SEO Inc. must educate its clients on the constantly changing search landscape. It all starts with the blog, according to Jay. SEO Inc. consults with clients on the subject of blog building. The blog is a central portal for creating new content and pushing out that content through social media portals to help create organic links. For more information on exhibiting at SES San Francisco, please visit: www.sessanfrancisco.com
www.automotivevideosearchengineoptimization.com (Automtoive VSEO) Automotive Video Search Engine Optimization Pioneer – Dealer Synergy Car-Mercial Dealer Synergy & Car-Mercial have been partners for almost 5 years and have literally pioneered VSEO inour industry… Sean V. Bradley is the nation’s #1 authority for Automtoive VSEO and is speaking as an offical NADA convention Speaker for the 3rd year in a row on Automtoive VSEO…
Greg Jarboe, SEO-PR, interviews Jennifer Slegg, JenSense, expert in GoogleAdSense at SES Chicago 2010. Online marketers are overly stuck on AdSense, says Jennifer, as there are many more options today available to them. There are many more ad networks available to marketers, including Chitika, and many more niche programs that cater to diverse interests such as cooking, or automotive. The most surprising trend Jenn identifies is the reliance on social media, and some marketers are still not taking advantage of this. If you are interested in speaking at SES Chicago, please visit: www.seschicago.com
BJ Fogg, Director, Persuasive Technology Lab at Stanford University and author of the book, Mobile Persuasion, lectures at SES San Francisco 2010 on the topic of social media and its ability to create hot triggers influencing human behavior. BJ Fogg believes that companies must put hot triggers in the path of motivated people in order to effectively compete in the consumer space. BJ studies the growth of Facebook and how the application uses triggers to influence the behavior of its users. BJ also discusses the impact of mobile on society and how it will become the dominant tool to influence human behavior. BJ concludes by discussing some of the publications his lab is producing for 2011. You can keep track of BJ Fogg’s daily musings on twitter @bjfogg For more information on speaking at SES, please visit: www.sessanfrancisco.com
www.keywordseopro.com Social network and social media sites such as Facebook and YouTube allow links to be placed on them. Do these links increase positioning? This video seeks to provide the answer.