Anne Kennedy, Beyond Ink, interviews Duane Forrester, Bing, and Rob Garner, iCrossing, on the future of search at SES New York 2011. The message to marketers, according to Duane, is to invest in rich snippets through your websites. Bing wants to know what your content is and the more detail you can give Bing, the better you can tag it and make it more useful for Bing to crawl. Content is king, according to Duane. Stick to generating organic links within your content and use relevant anchor text. The most powerful links are the ones embedded in the content; these are organic links that a user can click on while they are reviewing the content and be able to click on links that provide additional quality content. Rob says search won’t change significantly over the next 5 to 10 years; marketers will have to work on retaining their core SEO practices, such as creating great content and be more engaging with their content, including deeper research of their audience, providing the right information they are seeking. With great content comes the need to provide great links. Rob says social networks will become more important in passing referrals and/or sharing content. Bing has formed a relationship with Facebook. Bing is looking to social networks as a great signal when it comes to featuring quality content. Duane says social networking started with popular reviews then moved on to expert reviews and today we’re moving to more trusted reviews. Anne asks Rob and Duane to comment …
The inaugural SES Hong Kong conference was a phenomenal success attracting 245 senior online, search and social marketing professionals. More than 50 renowned speakers from a cross-section of well-respected industry organisations discussed the latest dynamics, trends, best practives, technology and innovation on: – PPC management – Keyword search – SEO – Social Media – Mobile – Link building – Duplicate content – Multiple issues – Video optimization and usability – And much more… www.SESHongKong.com
With well over 100 million blogs online, it’s certainly not easy to get noticed. But blogging is inherently SEO friendly. Why? Because search engines look for fresh content. And if you’re using your blog correctly (ie you’re updating it consistenly) then getting great SEO results is just a matter of time. One good way to differentiate yourself is to find a niche. Even if you’re in a crowded industry, you have to search out niches within that industry. This is where SEO comes in. The first thing you must do is target the keywords your customers, or potential customers, are using to find solutions in your industry. Keywords are, well, key. You want to select keywords that are popular and relevant to your site. At the same time, you don’t want to target what I call crowded keyword markets. For example, let’s say you’re a shoe seller. Now, the keyword “shoes” is big…too big. Even if you blogged for years you probably wouldn’t be able to compete for that term. Look at your shoe business and find something you can differentiate yourself with. Are you the largest shoe seller in the county? Do you make custom boots? This may seem trivial but it’s absolutely necessary if you want your blog to rank well in the search engines.
www.keywordseopro.com Social network and social media sites such as Facebook and YouTube allow links to be placed on them. Do these links increase positioning? This video seeks to provide the answer.
The inaugural SES Hong Kong conference was a phenomenal success attracting 245 senior online, search and social marketing professionals. More than 50 renowned speakers from a cross-section of well-respected industry organisations discussed the latest dynamics, trends, best practives, technology and innovation on: – PPC management – Keyword search – SEO – Social Media – Mobile – Link building – Duplicate content – Multiple issues – Video optimization and usability – And much more… www.SESHongKong.com
members.seo2020.com See a visual representation of how content is propagated through social networks which increases search engine visibility and enhances rankings through social presence.
www.UndergroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more! Consumer Notice This video may contain a paid affiliate link.
www.UnderGroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more! Consumer Notice This video may contain a paid affiliate link.
www.socialdominator.com Sign up and watch live as I take a make a brand new website grab dozens of search engine listings, tons of traffic & make a website profitable in just days. I’ll use social networking, social bookmarking, automated software tools, seo tricks and stand search engine optimization. These marketing tactics can work for anyone. You don’t need to spend a fortune on Google AdWords or make thousands of sites to squeak income out of Google AdWords. Sign up and Watch live www.socialdominator.com
www.UnderGroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more! Consumer Notice This video may contain a paid affiliate link.