Fionn Downhill, Elixir Interactive, interviews David Dalka, Dalka Consulting Strategies, on the subject of selling search to chief marketing and chief executive officers of large companies. Content and communication is constantly changing, according to David, hence it’s a mistake for companies not to adopt new strategies, in particular, search marketing, to help boost revenue and ROI. David offers three tips to CMOs and CEOs on how to integrate search into their business strategic model. Fionn then asks the question about why most colleges don’t yet offer digital media as part of their MBA and/or marketing programs? David says colleges and educational institutions don’t have good role models and case studies to draw from in order to incorporate digital media as part of their curriculum. David says organizations today need to be radically redesigned to fully integrate search marketing as a central component of business strategy. The job spec of the CMO needs to be totally redesigned so it includes search, according to David, and budgets need to be reallocated, org charts and get the convergence to work together. Until these changes occur, educational institutions won’t be able to respond effectively. It the responsibility of search marketers today to drive that change within organizations and educate those institutions so they are not turning out more outbound marketers who don’t understand the importance of search marketing. To learn more about David Dalka, please visit …
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Greg Jarboe, SEO-PR, interviews George Revutsky, CEO, MyNextCustomer. George talks about the origins of his company, MyNextCustomer.com, why it was created and later shows examples of how his company’s software works using his iPad. George begins by explaining how he had been working in search marketing and had to spend 30 to 40% of his time pulling together reports for his clients; these included pulling reports from Adwords, Yahoo, email marketing, Google analytics. But pulling these reports was very time intensive. George decided that the pulling of these reports could be automated and his company developed software to do so in real-time. MyNextCustomer originally started off integrating paid search, then SEO as part of its software offerings, then moved on to incorporate ways of tracking offline marketing and came up with MyNextCustomer. MyNextCustomer is a simple dashboard that enables search marketers to pull all of their marketing data into one place, analyze the return on adspend and on the lifetime value, and tell you what is working and what isn’t and do so in five minutes. Prior to founding MyNextCustomer, George spent eight years as founder and CEO of ROI.works Search Marketing, Inc. His clients there have included Union Bank, Apple, American Capital Strategies (ACAS), Signatures Network/Live Nation (LYV), 3PAR (PAR), COIT Cleaners, Mini, and Cardstore.com. For more information about MyNextCustomer, please visit: www.mynextcustomer.com For more information on …
www.markomm.com Blogging is quickly becoming an important part of any search engine marketing program. More specifically blogging falls into the category of web 2.0 or search engine optimization. search engine optimization has 2 pieces to it – #1 – optimizing your website so search engines can read it, understand it and know what it is about and – #2 – building quality links back to your website. this is where blogging comes in – sites like www.blogger.com or www.wordpress.com are great tools that you can use to direct a quality link back to your website (any page on your site). the more links you can direct to your site, the more relevant your site is, the more relevant your site, the better results you will have in the organic placements on search engines like Google. Hence the art of SEO – search engine optimization. by the way – youtube videos are great for that as well. in this basic video, we’ll show you how we work with wordpress – one of the many different blogging platforms. For more information about blogging or SEO (search engine optimization), visit Markomm – the Internet Marketing Experts at www.markomm.com. Markomm – the Internet Marketing Experts – is a Denver, Colorado based internet marketing firm. They focus on SEM (search engine marketing), SEO (search engine optimization), PPC (pay per click), website conversion, blog, blog posting, online videos, online business listings and a whole lot more. http
Jamie O’Donnell, SEO-PR, interviews Matt Malden, CEO, Yield Software, exhibiter at SES San Francisco 2010. Yield software handles three aspects of automated web marketing. It has a pay per click (PPC) bid management module that includes spending on the three major search engines, Google, Bing, and Yahoo. Second, Yield software offers automated SEO or natural search engine optimization. Using Yield software, web marketers can get higher organic search rankings and learn how to improve their landing pages, link building, on-page and off-page optimization. Finally, Yield software offers web marketers landing page optimization. Using Yield, marketers can get complex multivariate testing of landing pages, using a visual drag and drop interface to automatically implement recommendations. Yield Software is great for advertisers who want to be more effective in the search space, in particular, medium and large-sized companies. Yield Software has also been adopted by digital and interactive media agencies that are conducting bid management and email campaigns in order to help them generate better search marketing results. Yield Software delivers innovative products that automate, simplify and optimize the process of marketing on the internet. Yield empowers any organization in the world to attract high-value customers at the lowest cost. Using advanced algorithms and techniques, Yield optimizes internet marketing expenditures, attracts visitors to a web site and tunes web page …