www.makemoneyonlinebeginners.com What is SEO? It stands for “search engine optimisation” and in a nutshell it is the act of optimising your website so that a search engine robot or spider can understand it, remember you are trying to get a robot to understand and NOT a human Watch the video and hopefully it will make it clear what SEO is.. http Understand the difference between on site and off site SEO quickly give the video a watch www.makemoneyonlinebeginners.com
In this video I will teach you and show you how to add your website onto google and various other major search engines as well as show you how to add META tags to your HTML websites. Follow Me: www.twitter.com Music: Kevin MacLeod
Rebecca Lieb, digital marketing consultant, interviews Fred Feldman of MarkMonitor on the subject of the panel topic: Outsmarting the counterfeiters. Speakers discussed a few of the more nefarious ways people are brandjacking the Internet. Fred talks about how brands are targeted online, how their search engines and advertising and marketing are used against them to draw traffic to other sites that are selling counterfeit goods. Almost every segment, including luxury items, services, as well as goods are attacked and can result in huge losses in the effectiveness of advertising. Rebecca alludes to one case study discussed during the panel about a battery manufacturer that was spending 25% of its customer service fees to address inquiries about counterfeit batteries that people had bought. Fred says to combat website fraud, you must send a cease and desist letter to the owner of the fraudulent website stressing that they are violating copyright laws. When you take action against counterfeiters, they usually back-off, says Feldman. Feldman also says you can notify ISPs and search engines (like Google), who will remove search engine ads and organic results if they are sending people to sites that are misleading and selling counterfeit goods. MarkMonitor is the only company offering comprehensive, end-to-end solutions that enable an enterprise to both establish and defend their brands against multiple online risks. As the leading global provider of brand protection for the …
Anne Kennedy, Beyond Ink, interviews Duane Forrester, Bing, and Rob Garner, iCrossing, on the future of search at SES New York 2011. The message to marketers, according to Duane, is to invest in rich snippets through your websites. Bing wants to know what your content is and the more detail you can give Bing, the better you can tag it and make it more useful for Bing to crawl. Content is king, according to Duane. Stick to generating organic links within your content and use relevant anchor text. The most powerful links are the ones embedded in the content; these are organic links that a user can click on while they are reviewing the content and be able to click on links that provide additional quality content. Rob says search won’t change significantly over the next 5 to 10 years; marketers will have to work on retaining their core SEO practices, such as creating great content and be more engaging with their content, including deeper research of their audience, providing the right information they are seeking. With great content comes the need to provide great links. Rob says social networks will become more important in passing referrals and/or sharing content. Bing has formed a relationship with Facebook. Bing is looking to social networks as a great signal when it comes to featuring quality content. Duane says social networking started with popular reviews then moved on to expert reviews and today we’re moving to more trusted reviews. Anne asks Rob and Duane to comment …
Byron Gordon, SEO-PR, interviews Rich Skrenta, Blekko, on the exhibitor floor at SES New York 2011. Blekko is a search engine that uses slashtags to search the web to find only the sites you want while effectively reducing the amount of spam sites. Blekko recently banned 1.1 million spam domains, using an algorithmic technique where Blekko looked for the intersection between thin content and aggressive participation and self-service ad networks. Blekko rooted out sites that were deemed spam by their users, including such sites as eHow. The web continues to change dramatically, according to Skrenta, and Blekko seeks to be editorially different than Google or Bing. Skrenta says Blekko can give a user 10 different search results when compared to the results of other search engines and all with no spam. To learn more about exhibiting at SES New York, please visit: www.sesnewyork.com
Byron Gordon, SEO-PR, interviews Miranda Miller, SubmitEdge, on the exhibitor floor at SES London 2011. SubmitEdge was a silver sponsor at this year’s SES London. Miranda discusses the importance of link-building. SubmitEdge.com is the brainchild of Kush Infosystems Pvt. Ltd., based in US and India. SubmitEdge is one of the few sites on the Internet that is merchant-certified (visit www.ibcim.org for details). The website optimization firm has deeply rooted values and is a website that strongly believes in white hat SEO techniques. SubmitEdge believes there is no room for error in today’s competitive SEO world. SubmitEdge has a dedicated team for each service it offers, that, coupled with its innovative and creative search engine optimization methods, is the reason for the company’s proven track record. SubmitEdge has more than 10000 customers worldwide. For more information on exhibiting at SES London, please visit: www.seslondon.com
Byron Gordon, SEO-PR, interviews Siddehehs Jaitapkar, SEO manager, freshrank.com on the exhibitor floor at SES London 2011. Freshrank excels at link-building, social media optimization (including use of Facebook and twitter), reputation management, video marketing, and all purpose SEO. Freshrankâ is dedicated to providing the best SEO services in the UK and India. Freshrank offers its clients years of experience and expertise in the optimization of websites. Freshrank has assisted more than 5000 clients and can provide any client with SEO services to enable you to achieve top search engine rankings. Freshrank practices only ethical search engine optimization methods and to date has never had a website excluded from a search engine or blacklisted. Freshrank’s impeccable customer service and support are among the main reasons for its continued success. Each of the SEO services we offer come complete with a full customer satisfaction guarantee as well as a 24×7 customer service support model that is second to none. Freshrank’s motto remains “Quality before Quantity.” To learn more, please visit: www.freshrank.com
Byron Gordon, SEO-PR, interviews Paul Szymanski, SEM Manager, Sony Music Entertainment, on the challenges that artists are faced with when trying to implement their own search engine marketing campaigns. Two of the biggest issues facing artists are low quality scores being awarded to highly relevant keywords and a lack of volume. When an artist runs a highly relevant and targeted search marketing campaign, Paul suggests using less than a one hundred keywords, using the artist’s name, artist’s name, plus the new album name, and staying away from the more generic terms of the particular genre. Paul also recommends making sure that artist’s ad copy has the actual keyword in it, which should help drive the quality score higher. Paul then goes on to discuss the influence of Facebook and how artists are using this application to promote their music to their fans. CPC and CPM-related ad units that artists can purchase to further reach out to their fan base. To learn more about speaking at SES London, please visit: www.seslondon.com
Jonathan Allen, Director at SearchEngineWatch.com at Incisive Media, interviews Mark Lister, Managing Director, Imano and Howard Ogden, Founder, Augment Reality, on the subject of augmented reality at SES London 2011. Mark discusses the advent of NFC (near-field communications) and the hope that Apple’s iPhone 5 will feature this cutting-edge technology that offers consumers to be able to use their phone as a payment provider, secure entry-pass, and be able to carry your own data and content. Howard says it’s been difficult to do the payment process on Android and was not surprised that it embraced NFC first. Howard echoes some of the predictions that the mobile phone will eventually replace your wallet as a means for making payments instantly. Mark says that marketers are missing the boat if they are not already brainstorming ideas on how to integrate AR into their business plans. People are getting what they need much faster and you have to be serving the relevant content as quickly as possible. Mark also predicts that in 2012 Google will be implementing its version of AR and how search marketers can use it to promote local content. To learn more about speaking at SES London, please visit: www.seslondon.com To learn more about Imano, please visit http:///www.imano.com For more information about Mobilistar, please visit: www.mobilistar.com