This week a step by step SEO tutorial on getting your site ranking in Google by taking a look at a viewers site. Using webmaster tools I show you what SEO factors you need to look at and common SEO mistakes. bit.ly
Anne Kennedy, Beyond Ink, interviews Chris Boggs, Rosetta, and SEMPO president, at SES Chicago 2010 on the subject of holistic SEM. Chris says when it comes to deploying content across the Internet, it is very important for a brand to consider content as including not just text but images, video, graphics, etc…Chris uses the analogy of the marines as a “forward deployed force.” If you have nodes of content that mention your brand, or your category in connection with your brand that exist elsewhere on the Internet, whether or not it includes links, the SERPs will take notice. Chris says instead of taking one piece of content and syndicating it across thousands of pages across the web, he recommends taking ten thousand unique pieces of content and syndicate them across one page each. You don’t want content to outrank your own brand. Chris also says if a community is strongly enough connected to a specific authority or subject, they may gain authority and be able to pass an additional value. Chris says he believes that ‘likes’ will never replace links in terms of authority. Chris also wants to see SEMPO as being one of the main voices of a united search marketing front. For more information about SEMPO, please visit: www.sempo.org For more information about speaking at SES, please visit: www.seschicago.com
Fionn Downhill, Elixir Interactive, interviews David Dalka, Dalka Consulting Strategies, on the subject of selling search to chief marketing and chief executive officers of large companies. Content and communication is constantly changing, according to David, hence it’s a mistake for companies not to adopt new strategies, in particular, search marketing, to help boost revenue and ROI. David offers three tips to CMOs and CEOs on how to integrate search into their business strategic model. Fionn then asks the question about why most colleges don’t yet offer digital media as part of their MBA and/or marketing programs? David says colleges and educational institutions don’t have good role models and case studies to draw from in order to incorporate digital media as part of their curriculum. David says organizations today need to be radically redesigned to fully integrate search marketing as a central component of business strategy. The job spec of the CMO needs to be totally redesigned so it includes search, according to David, and budgets need to be reallocated, org charts and get the convergence to work together. Until these changes occur, educational institutions won’t be able to respond effectively. It the responsibility of search marketers today to drive that change within organizations and educate those institutions so they are not turning out more outbound marketers who don’t understand the importance of search marketing. To learn more about David Dalka, please visit …
Greg Jarboe, SEO-PR, interviews George Revutsky, CEO, MyNextCustomer. George talks about the origins of his company, MyNextCustomer.com, why it was created and later shows examples of how his company’s software works using his iPad. George begins by explaining how he had been working in search marketing and had to spend 30 to 40% of his time pulling together reports for his clients; these included pulling reports from Adwords, Yahoo, email marketing, Google analytics. But pulling these reports was very time intensive. George decided that the pulling of these reports could be automated and his company developed software to do so in real-time. MyNextCustomer originally started off integrating paid search, then SEO as part of its software offerings, then moved on to incorporate ways of tracking offline marketing and came up with MyNextCustomer. MyNextCustomer is a simple dashboard that enables search marketers to pull all of their marketing data into one place, analyze the return on adspend and on the lifetime value, and tell you what is working and what isn’t and do so in five minutes. Prior to founding MyNextCustomer, George spent eight years as founder and CEO of ROI.works Search Marketing, Inc. His clients there have included Union Bank, Apple, American Capital Strategies (ACAS), Signatures Network/Live Nation (LYV), 3PAR (PAR), COIT Cleaners, Mini, and Cardstore.com. For more information about MyNextCustomer, please visit: www.mynextcustomer.com For more information on …
SES Toronto 2010 attendees talk about their conference experience.
SEO stands for “Search Engine Optimization”, and is essentially the process of designing, building, and promoting a website with the search engines in mind. The purpose is to rank well in the search engines, which will then in turn provide you with organic search engine traffic. Search engine optimization (SEO) is very important if you ever want to gain decent rankings in the search engine. Even though the word “SEO” can sound terribly intimidating, actually applying it to your blog is no where near as hard as it sounds. All you have to do is invest some initial time into learning the basics, and soon your blog will be better than 90% of the others out there, simply because you have SEO. SEO encompasses not only the initial design of a website, but the promotion as well. Throughout the course of this series, we will be examining the various components of strong SEO.
The web is no longer just a huge collection of HTML pages linked together. It has become so much more. It is a network of networks of people who are constantly connected to each other: Connected, communicating and sharing. Success in not only search marketing — but all of marketing — today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions and influencing others. So ClickZ is leveraging the power of sister brand SES to bring together a community of organizations and events under the umbrella of Connected Marketing Week. To learn more, please visit: events.clickz.com
Boost your Search Engine Optimization (SEO) with Social Media Marketing Strategies. IMPAQT’s Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns by touching upon: the effects of Online Video on SEO, the importance of Social Bookmarking for an Enterprise-Level Company and the Role of Marketing in Online Communities. Learn more about Search Engine Marketing, Social Media, and Online Video by contacting IMPAQT. www.IMPAQT.com.