Chris Boggs, Rosetta, interviews Fionn Downhill, Elixir Interactive, and Geoffrey Wozman, on the subject of brand and trademark reputation management at SES Chicago 2010. Fionn describes an example of how her company was a victim of defamatory postings on the Internet by a competitor. Geoffrey goes on to give a definition of defamation. Geoffrey says the libel laws in the United States supersede the first amendment if all the elements are met for defamation. Publishers are protected under 230C federal communications decency act. Chris Boggs concludes on the nature of defamatory postings and how important it is for companies to measure and monitor their brand reputation. For more information about speaking at SES Chicago, please visit: www.seschicago.com
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The inaugural SES Hong Kong conference was a phenomenal success attracting 245 senior online, search and social marketing professionals. More than 50 renowned speakers from a cross-section of well-respected industry organisations discussed the latest dynamics, trends, best practives, technology and innovation on: – PPC management – Keyword search – SEO – Social Media – Mobile – Link building – Duplicate content – Multiple issues – Video optimization and usability – And much more… www.SESHongKong.com
Greg Markel of Infuse Creative, industry-acclaimed video search engine optimization (VSEO) wizard, talks with Byron Gordon of SEO-PR about the VSEO panel he spoke on at SES San Jose 2008. Markel emphasizes the crucial nature of an online video (and online video optimization) strategy especially with relation to YouTube and Google’s universal search.
Byron Gordon, SEO-PR, interviews Ashley Weakland, American Express OPEN, at SES Chicago 2010, about the launch of SearchManager, a new PPC product for small business owners that simplifies search engine advertising, an increasingly important way to find new customers and drive sales. SearchManager streamlines the way business owners can manage their online advertising and is powered by Clickable, an award-winning developer of online advertising solutions. Ashley says SearchManager acts as an aggregator of both search engine marketing and social advertising all on one interface. Business owners can manage their Google, Bing, Yahoo and Facebook ads using SearchManager. Ashley says small businesses using SearchManager will save on time when managing all of their search campaigns using a single interface. SearchManager offers a free a 30 day trial of its software and more can be found by visiting www.searchmanager.com To learn more about exhibiting at SES Chicago, please visit www.searchenginestrategies.com
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