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Byron Gordon, SEO-PR, interviews Rob Meusel, Global Search Marketing Manager, Symantec, a Gold Sponsor, on the exhibitor floor at SES London 2011. Rob discusses the seal and search component and daily malware scan recently added to VeriSign’s suite of SSL products. According to Google, approximately 40000 websites are compromised each month. VeriSign Authentication Services, now part of Symantec Corp. (NASDAQ: SYMC), provides solutions that allow companies and consumers to engage in communications and commerce online with confidence. With more than one million web servers using VeriSign’s SSL certificates, an infrastructure that processes more than two billion certificate checks daily, and a logo that is seen up to 250 million times a day, the VeriSign seal is a recognized symbol of trust on the Internet. For more information, please visit www.verisign.com For more information on exhibiting at SES London, please visit: www.seslondon.com
The inaugural SES Hong Kong conference was a phenomenal success attracting 245 senior online, search and social marketing professionals. More than 50 renowned speakers from a cross-section of well-respected industry organisations discussed the latest dynamics, trends, best practives, technology and innovation on: – PPC management – Keyword search – SEO – Social Media – Mobile – Link building – Duplicate content – Multiple issues – Video optimization and usability – And much more… www.SESHongKong.com
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Greg Jarboe, SEO-PR, interviews Jennifer Slegg, JenSense, expert in GoogleAdSense at SES Chicago 2010. Online marketers are overly stuck on AdSense, says Jennifer, as there are many more options today available to them. There are many more ad networks available to marketers, including Chitika, and many more niche programs that cater to diverse interests such as cooking, or automotive. The most surprising trend Jenn identifies is the reliance on social media, and some marketers are still not taking advantage of this. If you are interested in speaking at SES Chicago, please visit: www.seschicago.com
Jamie O’Donnell, SEO-PR, interviews Chris Moberg, ClickSweeper.com, on the exhibitor floor at SES San Francisco 2010. ClickSweeper does PPC bid management. Its automated software solution imports results from Google, Yahoo, and MSN, taking all of the search engine results from a PPC campaign and optimizes it based upon conversion, ROI, using ClickSweeper’s newest analytics feature, which takes time on sight and bounce rate, combines it with conversion data, and then optimizes campaigns based upon its unique algorithm. Chris discusses typical ClickSweeper size customers and its focus on ecommerce. Chris also elaborates about a particular ClickSweeper success story with client, Zoom Room online. For more information on exhibiting at SES San Francisco, please visit: www.sessanfrancisco.com
Ethan Giffin, Groove Commerce, interviews Alex Cohen, ClickEquations, on the subject of online holiday shopping tactics. Ethan references a Microsoft statistic that impressions go up 43% in December over October. Ethan then discusses some upcoming new ad formats being developed by Google Adwords. Alex predicts for 2011 and 2012 that paid search buys will factor in more demographics and the psychology of the buyer. Alex concludes with some advice to etailers for the holiday season: separate out your brand and category terms into their own ad groups and campaigns and write more specific text ads to help improve conversions. For more information about speaking at SES Chicago, please visit: www.seschicago.com
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