Jonathan Allen, Director at SearchEngineWatch.com at Incisive Media, interviews Mark Lister, Managing Director, Imano and Howard Ogden, Founder, Augment Reality, on the subject of augmented reality at SES London 2011. Mark discusses the advent of NFC (near-field communications) and the hope that Apple’s iPhone 5 will feature this cutting-edge technology that offers consumers to be able to use their phone as a payment provider, secure entry-pass, and be able to carry your own data and content. Howard says it’s been difficult to do the payment process on Android and was not surprised that it embraced NFC first. Howard echoes some of the predictions that the mobile phone will eventually replace your wallet as a means for making payments instantly. Mark says that marketers are missing the boat if they are not already brainstorming ideas on how to integrate AR into their business plans. People are getting what they need much faster and you have to be serving the relevant content as quickly as possible. Mark also predicts that in 2012 Google will be implementing its version of AR and how search marketers can use it to promote local content. To learn more about speaking at SES London, please visit: www.seslondon.com To learn more about Imano, please visit http:///www.imano.com For more information about Mobilistar, please visit: www.mobilistar.com
In a search environment where local is becoming increasingly important (and more full on the SERP), how can an out of town company compete with the local based (and locally housed) competition without lying to show up in these local results? Bryant D., Lansing, MI Learn about service areas in Google Places here: www.google.com Have a question? Ask it in our Webmaster Help Forum: www.google.com Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: twitter.com More videos: www.youtube.com Webmaster Central Blog: googlewebmastercentral.blogspot.com Webmaster Central: www.google.com
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Greg Jarboe, SEO-PR, interviews Jonathan Allen, Director of Search Engine Watch, on the subject of the four Search Engine Watch labs conducted at SES San Francisco, 2010. Each lab begins with a primer, asking the audience what issues they want to put on the agenda for the lab and then presentations and site clinics are built all around what the audience wants to learn more about. Lab instructors, including Jonathan and Greg, interact with the audience addressing their issues. SES San Francisco 2010 featured four labs on the following subjects: PPC, local, SEO and video optimization. Luminaries who took part in the SEO lab giving constructive feedback to the audience participants included, Rand Fishkin of SEOmoz, Maile Ohye of Google, and Christoph Cemper of MarketingFan.com. Please visit: www.searchenginewatch.com To learn more about attending SES, please visit www.searchenginestrategies.com
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