Anne Kennedy, Beyond Ink, interviews Duane Forrester, Bing, and Rob Garner, iCrossing, on the future of search at SES New York 2011. The message to marketers, according to Duane, is to invest in rich snippets through your websites. Bing wants to know what your content is and the more detail you can give Bing, the better you can tag it and make it more useful for Bing to crawl. Content is king, according to Duane. Stick to generating organic links within your content and use relevant anchor text. The most powerful links are the ones embedded in the content; these are organic links that a user can click on while they are reviewing the content and be able to click on links that provide additional quality content. Rob says search won’t change significantly over the next 5 to 10 years; marketers will have to work on retaining their core SEO practices, such as creating great content and be more engaging with their content, including deeper research of their audience, providing the right information they are seeking. With great content comes the need to provide great links. Rob says social networks will become more important in passing referrals and/or sharing content. Bing has formed a relationship with Facebook. Bing is looking to social networks as a great signal when it comes to featuring quality content. Duane says social networking started with popular reviews then moved on to expert reviews and today we’re moving to more trusted reviews. Anne asks Rob and Duane to comment …
Byron Gordon, SEO-PR, interviews Alex Wick, Country Manager, UK/US, teliad, on the exhibitor floor at SES London 2011. The name teliad stands for “text link advertising”. The business model of text link advertising is easily explained: website operators can make advertising spaces (static links) available and advertisers can book these on the seller’s website. Besides the marketplace for buying and selling text links independently, teliad’s link building service also provides the complete management and support of a link building campaign. The Stuttgart-based company was founded in the middle of 2005 and was the first German marketplace for text link advertising. teliad has become an international text link marketplace with a high-quality portfolio of offers from more than 15000 individually checked domains in the most various subject areas and languages. For more information, please visit: www.teliad.com To learn more about exhibiting at SES London, please visit www.seslondon.com
Jamie O’Donnell, SEO-PR, interviews Jay Dunigan, SEO Inc., exhibitor at SES San Francisco 2010. SEO Inc. began in 1997, and helps clients with their SEO (search engine optimization) strategy, including studying their Web architecture, analyzing keywords and competition, onpage seo, linking strategies, and social media. Jay discusses all of the recent developments impacting search and how SEO Inc. must educate its clients on the constantly changing search landscape. It all starts with the blog, according to Jay. SEO Inc. consults with clients on the subject of blog building. The blog is a central portal for creating new content and pushing out that content through social media portals to help create organic links. For more information on exhibiting at SES San Francisco, please visit: www.sessanfrancisco.com
www.keywordseopro.com Social network and social media sites such as Facebook and YouTube allow links to be placed on them. Do these links increase positioning? This video seeks to provide the answer.
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