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JohnScevolaSEO.com + http Do you want more internettraffic? Are you moving up in search engine rankings too slowly? If you’re looking to monetize a web site of any kind then you probably already know about the web page promotion benefits of Search Engine Optimization or SEO. The problem is that Google continually updates their SEO algorithms (ie Universal, Caffeine, and Instant Search). The difference between these new Search algorithms and Google’s older ones is enormous! Search Engine Optimization (SEO) 2.0 or Google Universal Search SEO, includes virtually everything related to a search or query, including: Videos, Images, Advertising, Product Placement, News, Detailed Site links, Maps, and more. There is no real limit to the results a search engine such as Google can produce but the fact is that modern search engines no longer work on the old metrics. These days shoehorning keywords into meta tags and page titles in order to achieve ridiculously high keyword density (spamming) will actually hurt the search profile of a web site substantially. Search Engine Optimization (SEO) 2.0 or Google Universal Search SEO, has changed the way online prowess must be achieved. Now, companies and website developers must utilize a diverse multimedia approach, focusing not only on content with keyword rich copy, but also optimizing all of their digital media, thus showing they are the best “fit” for Google’s blended results pages. If you want to survive, even dominate, online you need …
Rebecca Lieb, digital marketing consultant, interviews Fred Feldman of MarkMonitor on the subject of the panel topic: Outsmarting the counterfeiters. Speakers discussed a few of the more nefarious ways people are brandjacking the Internet. Fred talks about how brands are targeted online, how their search engines and advertising and marketing are used against them to draw traffic to other sites that are selling counterfeit goods. Almost every segment, including luxury items, services, as well as goods are attacked and can result in huge losses in the effectiveness of advertising. Rebecca alludes to one case study discussed during the panel about a battery manufacturer that was spending 25% of its customer service fees to address inquiries about counterfeit batteries that people had bought. Fred says to combat website fraud, you must send a cease and desist letter to the owner of the fraudulent website stressing that they are violating copyright laws. When you take action against counterfeiters, they usually back-off, says Feldman. Feldman also says you can notify ISPs and search engines (like Google), who will remove search engine ads and organic results if they are sending people to sites that are misleading and selling counterfeit goods. MarkMonitor is the only company offering comprehensive, end-to-end solutions that enable an enterprise to both establish and defend their brands against multiple online risks. As the leading global provider of brand protection for the …
Byron Gordon, SEO-PR, interviews Miranda Miller, SubmitEdge, on the exhibitor floor at SES London 2011. SubmitEdge was a silver sponsor at this year’s SES London. Miranda discusses the importance of link-building. SubmitEdge.com is the brainchild of Kush Infosystems Pvt. Ltd., based in US and India. SubmitEdge is one of the few sites on the Internet that is merchant-certified (visit www.ibcim.org for details). The website optimization firm has deeply rooted values and is a website that strongly believes in white hat SEO techniques. SubmitEdge believes there is no room for error in today’s competitive SEO world. SubmitEdge has a dedicated team for each service it offers, that, coupled with its innovative and creative search engine optimization methods, is the reason for the company’s proven track record. SubmitEdge has more than 10000 customers worldwide. For more information on exhibiting at SES London, please visit: www.seslondon.com
Byron Gordon, SEO-PR, interviews Siddehehs Jaitapkar, SEO manager, freshrank.com on the exhibitor floor at SES London 2011. Freshrank excels at link-building, social media optimization (including use of Facebook and twitter), reputation management, video marketing, and all purpose SEO. Freshrankâ is dedicated to providing the best SEO services in the UK and India. Freshrank offers its clients years of experience and expertise in the optimization of websites. Freshrank has assisted more than 5000 clients and can provide any client with SEO services to enable you to achieve top search engine rankings. Freshrank practices only ethical search engine optimization methods and to date has never had a website excluded from a search engine or blacklisted. Freshrank’s impeccable customer service and support are among the main reasons for its continued success. Each of the SEO services we offer come complete with a full customer satisfaction guarantee as well as a 24×7 customer service support model that is second to none. Freshrank’s motto remains “Quality before Quantity.” To learn more, please visit: www.freshrank.com
Byron Gordon, SEO-PR, interviews Alex Wick, Country Manager, UK/US, teliad, on the exhibitor floor at SES London 2011. The name teliad stands for “text link advertising”. The business model of text link advertising is easily explained: website operators can make advertising spaces (static links) available and advertisers can book these on the seller’s website. Besides the marketplace for buying and selling text links independently, teliad’s link building service also provides the complete management and support of a link building campaign. The Stuttgart-based company was founded in the middle of 2005 and was the first German marketplace for text link advertising. teliad has become an international text link marketplace with a high-quality portfolio of offers from more than 15000 individually checked domains in the most various subject areas and languages. For more information, please visit: www.teliad.com To learn more about exhibiting at SES London, please visit www.seslondon.com