How many words should be on your home page? This question was recently addressed by Matt Cutts in a recent Google video (at youtu.be?4rsOpkDFDtc) with more content is better for googlebots, but it still doesn’t quite answer the question posed. Today’s hot SEO copywriting tip delves deep into the question of how many words should be on your homepage, moving beyond mere wordcount into the key elements that make up a top-converting, quality homepage and how to win over readers as well as rank well in the search engines. You can access the full post at the SEO Copywriting.com blog
What is Search Engine Optimization and why is it important? With our blog post at www.dzoseo.com/what-is-search-engine-optimization and this video, we hope to give you the answer to that question. Please subscribe to our video, rss feed, or become our friend on facebook or twitter to be notified when we post the latest SEO tips and techniques. Thanks for watching our video about SEO.
www.teammcv.com | Free Site Analysis | This quick tip movie will provide you simple seo tips from MCV Consulting in Seattle. Search engine optimization is the process of improving the indexibility of a website or a web page in search engines via the “natural” or un-paid search results using best practice web design and development methodologies. MCV also offers the SEO AdVisor app for the iPhone offered on iTunes. www.teammcv.com
www.HireYourVirtualAssistant.com | Wouldn’t it be great for a boatload of qualified leads to find your website for FREE? If your answer is YES! The solution is called Search Engine Optimization (SEO). For expert information on SEO; I interviewed Rand Fishkin, the CEO & Co-Founder of the web’s most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O’Reilly Media.
Rebecca Lieb, digital marketing consultant, interviews Fred Feldman of MarkMonitor on the subject of the panel topic: Outsmarting the counterfeiters. Speakers discussed a few of the more nefarious ways people are brandjacking the Internet. Fred talks about how brands are targeted online, how their search engines and advertising and marketing are used against them to draw traffic to other sites that are selling counterfeit goods. Almost every segment, including luxury items, services, as well as goods are attacked and can result in huge losses in the effectiveness of advertising. Rebecca alludes to one case study discussed during the panel about a battery manufacturer that was spending 25% of its customer service fees to address inquiries about counterfeit batteries that people had bought. Fred says to combat website fraud, you must send a cease and desist letter to the owner of the fraudulent website stressing that they are violating copyright laws. When you take action against counterfeiters, they usually back-off, says Feldman. Feldman also says you can notify ISPs and search engines (like Google), who will remove search engine ads and organic results if they are sending people to sites that are misleading and selling counterfeit goods. MarkMonitor is the only company offering comprehensive, end-to-end solutions that enable an enterprise to both establish and defend their brands against multiple online risks. As the leading global provider of brand protection for the …
Byron Gordon, SEO-PR, interviews Paul Szymanski, SEM Manager, Sony Music Entertainment, on the challenges that artists are faced with when trying to implement their own search engine marketing campaigns. Two of the biggest issues facing artists are low quality scores being awarded to highly relevant keywords and a lack of volume. When an artist runs a highly relevant and targeted search marketing campaign, Paul suggests using less than a one hundred keywords, using the artist’s name, artist’s name, plus the new album name, and staying away from the more generic terms of the particular genre. Paul also recommends making sure that artist’s ad copy has the actual keyword in it, which should help drive the quality score higher. Paul then goes on to discuss the influence of Facebook and how artists are using this application to promote their music to their fans. CPC and CPM-related ad units that artists can purchase to further reach out to their fan base. To learn more about speaking at SES London, please visit: www.seslondon.com
Greg Jarboe, SEO-PR, interviews Lisa Myers, Verve Search, on the subject of local search marketing and social media marketing. On local search, Lisa talks about the many changes to Google places and there are more emerging factors that will help you rank higher, including getting lots of reviews, citations, doing research, submitting to local directories, and making sure you are not keyword spamming. Greg also asks Lisa about the royal wedding.
BJ Fogg, Director, Persuasive Technology Lab at Stanford University and author of the book, Mobile Persuasion, lectures at SES San Francisco 2010 on the topic of social media and its ability to create hot triggers influencing human behavior. BJ Fogg believes that companies must put hot triggers in the path of motivated people in order to effectively compete in the consumer space. BJ studies the growth of Facebook and how the application uses triggers to influence the behavior of its users. BJ also discusses the impact of mobile on society and how it will become the dominant tool to influence human behavior. BJ concludes by discussing some of the publications his lab is producing for 2011. You can keep track of BJ Fogg’s daily musings on twitter @bjfogg For more information on speaking at SES, please visit: www.sessanfrancisco.com
Tips on building an on-line audience through marketing and video optimization. For additional detailed info on uploading videos for YouTube you can download an eDoc here: www.videomaker.com
Jamie O’Donnell, SEO-PR, interviews Monica Ho, 15miles, on the exhibitor floor at SES San Francisco 2010. 15miles helps national advertisers and local marketers optimize their listings within local search, using such engines as Bing local, Yahoo local, and Google Maps. 15miles not only optimize local listings but also optimize the local pages so that businesses can be found. Monica then talks about the rumored move by Google to feature first page SERP listings with nothing but local results. Monica also mentions the importance of your web pages optimized and using such tools as Google Places in order to be featured in local listings. Monica also cites some top content management services or local listing aggregators that any marketer should consider using in order to get their information distributed; this includes using such data aggregators as Localeze, InfoUSA or Axiom. 15miles has a white paper that marketers can download from their website called Local Business Listings: Myth versus Reality. 15miles mission is to help clients convert sales by making their brands the foremost choice and the first brands found when consumers search. 15miles takes a client’s mass-market message and gives it pinpoint accuracy to be delivered in the right place, at the right time and to the right people. For more information about 15miles please visit: www.15miles.com For more information on exhibiting at SES please contact www.searchenginestrategies.com