Byron Gordon, SEO-PR, interviews Rich Skrenta, Blekko, on the exhibitor floor at SES New York 2011. Blekko is a search engine that uses slashtags to search the web to find only the sites you want while effectively reducing the amount of spam sites. Blekko recently banned 1.1 million spam domains, using an algorithmic technique where Blekko looked for the intersection between thin content and aggressive participation and self-service ad networks. Blekko rooted out sites that were deemed spam by their users, including such sites as eHow. The web continues to change dramatically, according to Skrenta, and Blekko seeks to be editorially different than Google or Bing. Skrenta says Blekko can give a user 10 different search results when compared to the results of other search engines and all with no spam. To learn more about exhibiting at SES New York, please visit: www.sesnewyork.com
With well over 100 million blogs online, it’s certainly not easy to get noticed. But blogging is inherently SEO friendly. Why? Because search engines look for fresh content. And if you’re using your blog correctly (ie you’re updating it consistenly) then getting great SEO results is just a matter of time. One good way to differentiate yourself is to find a niche. Even if you’re in a crowded industry, you have to search out niches within that industry. This is where SEO comes in. The first thing you must do is target the keywords your customers, or potential customers, are using to find solutions in your industry. Keywords are, well, key. You want to select keywords that are popular and relevant to your site. At the same time, you don’t want to target what I call crowded keyword markets. For example, let’s say you’re a shoe seller. Now, the keyword “shoes” is big…too big. Even if you blogged for years you probably wouldn’t be able to compete for that term. Look at your shoe business and find something you can differentiate yourself with. Are you the largest shoe seller in the county? Do you make custom boots? This may seem trivial but it’s absolutely necessary if you want your blog to rank well in the search engines.
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Optimization does help only for contents,keywords,articles etc but not for images..How do i make my images from my website appear on the search engine’s search viewable