Search Engine Optimization SEO for Beginners, Tutorial
Monday, March 28th, 2011Quick tutorial on how to set up your website, submit to search engine and track your progress.
Quick tutorial on how to set up your website, submit to search engine and track your progress.
Byron Gordon, SEO-PR, interviews Rich Skrenta, Blekko, on the exhibitor floor at SES New York 2011. Blekko is a search engine that uses slashtags to search the web to find only the sites you want while effectively reducing the amount of spam sites. Blekko recently banned 1.1 million spam domains, using an algorithmic technique where Blekko looked for the intersection between thin content and aggressive participation and self-service ad networks. Blekko rooted out sites that were deemed spam by their users, including such sites as eHow. The web continues to change dramatically, according to Skrenta, and Blekko seeks to be editorially different than Google or Bing. Skrenta says Blekko can give a user 10 different search results when compared to the results of other search engines and all with no spam. To learn more about exhibiting at SES New York, please visit: www.sesnewyork.com
Byron Gordon, SEO-PR, interviews Miranda Miller, SubmitEdge, on the exhibitor floor at SES London 2011. SubmitEdge was a silver sponsor at this year’s SES London. Miranda discusses the importance of link-building. SubmitEdge.com is the brainchild of Kush Infosystems Pvt. Ltd., based in US and India. SubmitEdge is one of the few sites on the Internet that is merchant-certified (visit www.ibcim.org for details). The website optimization firm has deeply rooted values and is a website that strongly believes in white hat SEO techniques. SubmitEdge believes there is no room for error in today’s competitive SEO world. SubmitEdge has a dedicated team for each service it offers, that, coupled with its innovative and creative search engine optimization methods, is the reason for the company’s proven track record. SubmitEdge has more than 10000 customers worldwide. For more information on exhibiting at SES London, please visit: www.seslondon.com
Byron Gordon, SEO-PR, interviews Siddehehs Jaitapkar, SEO manager, freshrank.com on the exhibitor floor at SES London 2011. Freshrank excels at link-building, social media optimization (including use of Facebook and twitter), reputation management, video marketing, and all purpose SEO. Freshrank℠ is dedicated to providing the best SEO services in the UK and India. Freshrank offers its clients years of experience and expertise in the optimization of websites. Freshrank has assisted more than 5000 clients and can provide any client with SEO services to enable you to achieve top search engine rankings. Freshrank practices only ethical search engine optimization methods and to date has never had a website excluded from a search engine or blacklisted. Freshrank’s impeccable customer service and support are among the main reasons for its continued success. Each of the SEO services we offer come complete with a full customer satisfaction guarantee as well as a 24×7 customer service support model that is second to none. Freshrank’s motto remains “Quality before Quantity.” To learn more, please visit: www.freshrank.com
Byron Gordon, SEO-PR, interviews Paul Szymanski, SEM Manager, Sony Music Entertainment, on the challenges that artists are faced with when trying to implement their own search engine marketing campaigns. Two of the biggest issues facing artists are low quality scores being awarded to highly relevant keywords and a lack of volume. When an artist runs a highly relevant and targeted search marketing campaign, Paul suggests using less than a one hundred keywords, using the artist’s name, artist’s name, plus the new album name, and staying away from the more generic terms of the particular genre. Paul also recommends making sure that artist’s ad copy has the actual keyword in it, which should help drive the quality score higher. Paul then goes on to discuss the influence of Facebook and how artists are using this application to promote their music to their fans. CPC and CPM-related ad units that artists can purchase to further reach out to their fan base. To learn more about speaking at SES London, please visit: www.seslondon.com
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Byron Gordon, SEO-PR, interviews My Karlsson, VP, Sales, of adX Search AB, on the exhibitor floor at SES London, 2011. adX builds leading search advertising software for SEM agencies, media agencies and Internet marketing firms that helps them build and grow their search engine marketing business. To learn more about adX and get a free trial please visit: www.adxsearch.com For more information on exhibiting at SES London, please visit www.seslondon.com
Need a search engine optimisation consultant? Let MakeUsAWebsite.com take a look at your website and come up with a plan of action.
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in SEO. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is SEO and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With SEO you can get the benefit of generating a high traffic volume. Let us just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is SEO? Search engine work is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your sites existence and subsequently generate more traffic, traffic that could lead to potential income and business.
SEO a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine work. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your sites content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine work are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine work. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine work. All of these will result to better traffic and more business for your site and company.
Karl Glantschnig
http://www.articlesbase.com/seo-articles/search-engine-optimization-and-why-you-gotta-use-it-120559.html
Search engine optimization is the process of making ones website content more search engine friendly to attract traffic by ranking higher. The process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
There are several methods and opinions about how a web page should be optimized, and much will depend on the type of site, its content, purpose and competition, if relevant. But in general search engine optimization relies heavily on the proper use of keywords and keyphrases that describe the site’s content.
• In order for any search engine to index all the pages of your site, it should be able to find them. An efficient navigation system is very important in this regard as explained in this article. Avoid using images, JavaScript or flash navigation links, because search engines look for HTML link tags for indexing.
• Add relevant content to your website. If your website sells digital cameras, you can add reviews on the digital cameras that you carry. This will also attract potential buyer to your website. Usually buyers do research first before they buy online.
• In order to target keywords in searches, use the same keywords in the text. Keywords should first appear is in the TITLE section of the page’s source code. They should also appear in the META description section where the page is accurately described by repeating the keywords. The META keywords section will also contain keywords or keyphrases describing the site’s product, services or content.
• When linking to web pages within your website, use descriptive words in that link to describe that page. Advanced search engines use these words as the keywords defining the content of the page.
• Since SEO relies so heavily on keywords, the most important keywords and keyphrases should be used liberally in the first two paragraphs of the content of each page, and then sprinkled throughout the body. The last paragraph of every page should also be keyword rich.
• A suggested rule of thumb is to reach for keyword density between 5-15%. Judgment must be used to invoke keywords liberally without getting too repetitive. It may also help to use bold or italics on a keyword or two, but avoid doing this to excess.
• Submitting to search engines is not new to webmasters. However, follow all the rules and regulations of such submissions to each search engine. Your site may be rejected if it detects spam submissions of your website. Submit to relevant categories in popular manually edited internet directories.
Plan ahead for optimizing your website pages and choose the keywords correctly. Add value to your website so that visitors find it helpful and link to it from their WebPages. Allow some time before expecting results in the searches. If it is not satisfactory, update your web pages again. If you have to hire an external SEO company, search on the top search engines for keywords such as “search engine optimizers”. Select one from the top 20 in the search results. If they cannot optimize their site within the top 20, probably they would fail in optimizing yours too. Read this Google article to know more about SEO consulting firms.
Subhash
http://www.articlesbase.com/link-popularity-articles/what-is-search-engine-optimization-seo-90933.html