How many words should be on your home page? This question was recently addressed by Matt Cutts in a recent Google video (at youtu.be?4rsOpkDFDtc) with more content is better for googlebots, but it still doesn’t quite answer the question posed. Today’s hot SEO copywriting tip delves deep into the question of how many words should be on your homepage, moving beyond mere wordcount into the key elements that make up a top-converting, quality homepage and how to win over readers as well as rank well in the search engines. You can access the full post at the SEO Copywriting.com blog

Technorati Tags: content, engine, Google, Google webmaster video, help, home page, how to write home page, howto, instructions, Matt Cutts, Optimization, Search, search engine ranking, seo, seo copywriting, tips, tutorialwebsite, web marketing, website content, writing

Search Engine Optimisation keynote as presented at the Sales Roadshow In Kent In January 2011. SEO Topics Covered in this Keynote: OFF PAGE SEO Other Videos in this Series Include ON PAGE SEO KEYWORDS CONTENT WRITING You can find an article on our Blog at bit.ly Follow Us Twitter at twitter.com “Like” Us on Facebook at www.facebook.com You can find the first in our series of videos on Social Media for SMEs at bit.ly I look forward to reading your comments and don’t forget to hit the SUBSCRIBE button.

Technorati Tags: content, engine optimisation keynote, Keywords, off-page, on page, search engine optimisation, seo, seo 101 search engine optimisation keynote pt4, seo keywords content, seo other videos

Anne Kennedy, Beyond Ink, interviews Duane Forrester, Bing, and Rob Garner, iCrossing, on the future of search at SES New York 2011. The message to marketers, according to Duane, is to invest in rich snippets through your websites. Bing wants to know what your content is and the more detail you can give Bing, the better you can tag it and make it more useful for Bing to crawl. Content is king, according to Duane. Stick to generating organic links within your content and use relevant anchor text. The most powerful links are the ones embedded in the content; these are organic links that a user can click on while they are reviewing the content and be able to click on links that provide additional quality content. Rob says search won’t change significantly over the next 5 to 10 years; marketers will have to work on retaining their core SEO practices, such as creating great content and be more engaging with their content, including deeper research of their audience, providing the right information they are seeking. With great content comes the need to provide great links. Rob says social networks will become more important in passing referrals and/or sharing content. Bing has formed a relationship with Facebook. Bing is looking to social networks as a great signal when it comes to featuring quality content. Duane says social networking started with popular reviews then moved on to expert reviews and today we’re moving to more trusted reviews. Anne asks Rob and Duane to comment …

Technorati Tags: 2011, anchor text, bing, bing.com, content, crawl, duane forrester, Facebook, future, Google, icrossing, king, links, marketers, networking, networks, new york, practices, reviews, rob garner, Search, seo, ses, social, tag

Byron Gordon, SEO-PR, interviews Rich Skrenta, Blekko, on the exhibitor floor at SES New York 2011. Blekko is a search engine that uses slashtags to search the web to find only the sites you want while effectively reducing the amount of spam sites. Blekko recently banned 1.1 million spam domains, using an algorithmic technique where Blekko looked for the intersection between thin content and aggressive participation and self-service ad networks. Blekko rooted out sites that were deemed spam by their users, including such sites as eHow. The web continues to change dramatically, according to Skrenta, and Blekko seeks to be editorially different than Google or Bing. Skrenta says Blekko can give a user 10 different search results when compared to the results of other search engines and all with no spam. To learn more about exhibiting at SES New York, please visit: www.sesnewyork.com

Technorati Tags: 2011, ad, bing, blekko, content, disrupter, domains, ehow, engine, Engines, exhibitor, Google, networks, new york, results, rich skrenta, Search, ses, spam, web

Byron Gordon, SEO-PR, interviews Brad Kleinman, Director of Education, Online Marketing Connect, on the need for businesses to create a content and social media marketing strategy. Brad says without content, it’s not possible for a business to have a social media strategy. Places to start include by using Twitter search, RSS feeds, Google alerts, tracking your customer’s blogs, developing how-to articles. Brad goes on to discuss the significance of Facebook and why businesses whose customers use application must have a presence on it as well. Businesses can develop their own pages targeted towards their specific audience. Brad concludes by talking about the significance of KPIs, or key performance indicators, which help businesses determine how effective their content and social media marketing strategies are. Brad says most companies are just looking at the amount of traffic that comes to their site from their various social media marketing efforts. But Brad says businesses must also look at the different types of conversion metrics to help determine which of their social media marketing efforts (using apps such as YouTube, Facebook, Linkedin, Twitter) are bearing fruit. For more information about Online Marketing Connect, please visit: www.onlinemarketingconnect.com For more information on speaking opportunities at SES London, please visit www.seslondon.com

Technorati Tags: 2011, brad kleinman, businesses, content, Facebook, internet marketing, key performance indicators, kpis, linkedin, Local Search, local search marketing, London, marketing, mobile marketing, online marketing, online marketing connect, ses, social media, social media consulting, strategies, strategy, tips, twitter, youtube

The inaugural SES Hong Kong conference was a phenomenal success attracting 245 senior online, search and social marketing professionals. More than 50 renowned speakers from a cross-section of well-respected industry organisations discussed the latest dynamics, trends, best practives, technology and innovation on: – PPC management – Keyword search – SEO – Social Media – Mobile – Link building – Duplicate content – Multiple issues – Video optimization and usability – And much more… www.SESHongKong.com

Technorati Tags: content, keyword, Link Building, marketing, media, Mobile, online, Optimization, PPC, Search, seo, social

Jamie O’Donnell, SEO-PR, interviews Jay Dunigan, SEO Inc., exhibitor at SES San Francisco 2010. SEO Inc. began in 1997, and helps clients with their SEO (search engine optimization) strategy, including studying their Web architecture, analyzing keywords and competition, onpage seo, linking strategies, and social media. Jay discusses all of the recent developments impacting search and how SEO Inc. must educate its clients on the constantly changing search landscape. It all starts with the blog, according to Jay. SEO Inc. consults with clients on the subject of blog building. The blog is a central portal for creating new content and pushing out that content through social media portals to help create organic links. For more information on exhibiting at SES San Francisco, please visit: www.sessanfrancisco.com

Technorati Tags: 2010, architecture, Blog, Competition, content, jay dunigan, Keywords, landscape, linking strategies, links, onpage, organic, portal, portals, san francisco, Search, search engine optimization, seo, SEO Inc., social media, web

SEO Content is Content Optimized by the Search Engines. What does this mean? Here are a few things:

1. The search engines read your site as closely and as humanly has possible.
2. If you offer SEO Content Services and provide content related to this then you are satisfying their requirements
3. It is important to know how to strategically place this content carefully in your site and in such a way that it causes the search engines to read your site on a regular basis.

Having said this, understand what is implied here is that you carefully researched your industry and discovered which keywords best fit your site. Don’t assume that because you would find a site under a certain term that everyone else would.

Sites like Yahoo and Google provide tools to help you discover SEO Content related keywords. Go to Google or Yahoo Search and search with each of these terms:

1. Overture Search Tool
2. Google Search Tool

There are other tools out there but keep in mind that these 2 search engines generate the most results. Now, open one of these tools and enter in a keyword. In our example we are using “SEO content” Based on my results I am seeing that I want to use these 5:

1. search engine SEO
2. search engine content
3. Content SEO
4. web site content
5. SEO optimization

Why only 5 keywords instead of 100′s? Well if you want to be strategic about this then you realize that time is not on your side and that you can better focus on 5 then 100′s. Filling your site with just keywords is not useful you need to fill your pages with information surrounding the keywords.

Now that you have your keywords and a basic understanding what is next?

Think carefully before you put this next step into action. You have 5 keywords but we will start with 1. I will start with “Content SEO” then I will write at least 400 words or more about this keyword and give informative information regarding this phrase.

Even though the search engines are reading this nearly like a human they still can’t decide based on what you write if it even makes sense so why take the time to write content that is of great quality? Because, these pages will be indexed by the search engines read by real people. Do you want to turn business away because you are just trying to get great positions on the web? No, you want to retain the traffic you get from these results.

If I spend time actually defining the keyword “Content SEO” or write educational content related to it I want to make sure at the end the reader was satisfied and the search engines as well. In fact you may want to write 2 separate pages of content relating to the keyword in these ways:

1. In the form of educational and informative to retain business from the readers
2. In the form of an article to place on article sites and your blog

I think I have you attention now, as I haven’t really gotten into blogging and article distribution. This takes us into the next step.

What do I do with this keyword related content?

First, you want a blog installed on your site similar to the one we are using here. I like word press personally but ultimately it is up to you.

Once you have your blog you would insert your article in it. Make sure to have a catchy title like “Why you need Content SEO Help in Today’s Search Engines” then post your blog.

Find a list of great article sites now to post this same article. Note that when I talk about writing these things that you are not promoting services but educating people. This is very important because your article will get rejected if it is self promoting. Become a Guru of quality SEO Content to gain mass exposure on the web.

There are many article sites, actually tons. Find either article sites that have great rank and SE friendly set up or use an article distribution service. Then join News Groups that allow you to both read and post articles.

The advantage here is most article sites and all blogs have rss feeds. These are great for well written SEO Content articles and content. These feeds can be submitted to a ton of rss directories and if you use your blog correctly every post will notify Blog servers.

On top of this you can bookmark your blogs to social network sties. Do a search for Sociable Bookmark Plugin for wordpress to help speed up this process.

If you really get creative you can even send your feeds to podcasts for even deeper distribution.

The end result is you have positioned great content on your site, posted a well written SEO Content based article on your blog and Article sites and you are now starting to scratch the surface of understanding what is involved in SEO Content for the Search Engines.

Darren Dunner
http://www.articlesbase.com/seo-articles/seo-content-for-se-positions-107457.html

Technorati Tags: article, content, content services, search engine, Search Engines, search tool, seo, seo content for se positions, site, web site content

Regarding hidden content, my site has a ‘Read More’ dropdown window to coexist with the simplistic design elements. The box contains optimized content, keyword anchor text linking deeper into the site, etc. Will I be penalized for this? Alternatives? Jim

Technorati Tags: anchor text, content, design elements, Google, hidden, hidden content, read more, seo, simplistic design, will i be penalized for hidden content if i have text in a 8220read more8221 dropdown

There has been some talk over the last while that keyword-rich content is not very important. You may find yourself caught up in that controversy, and if so, then ask yourself a couple of questions:

1. How should you find something on the web you are looking for?
Probably through typing the main word of the information you are seeking.

2. If you do not get enough information on your first search, do you expand the search?
If you do then it is probably by being more specific.

Just based on the answers to these two questions tells you right there that SEO articles are of paramount importance. If you were not able to find the articles based on your keyword search then you would not have the information you required.

The layout of search engines regarding keywords makes them a successful search engine and one in demand. How else would they be able to provide SEO rankings if they did not have a system in place?

SEO content writing must place high priority on keywords. What good is a perfectly written, outstanding article if no one gets to read it? Think of the keywords as your first impression. If they are pertinent and broad enough to attract the interested readers, then you have already made a great impression. You have promoted what you are all about and provided the channel to get to you via your keywords.

Once you have mastered SEO content writing, you will then be able to offer your services to SEO content writing services companies. Never lose sight of the fact that most of the web businesses that are successful are so because of their website rankings. SEO content is one of the major tools they utilize to get themselves to that position.

Content writing is critical because this is where you inform the reader about what their interests are. If your content is boring or not factual then you will not hold the readers attention, and the purpose of your article is lost.

Some people will question as to why website rankings are important. After all, as long as you have some position in the search engines, what does it really matter where you are? It matters because we humans have a tendency to be a bit on the lazy side. After searching, on average, the first three pages of a search engine listing, we tend to get bored. So, if you want your site to be noticed, then you need to strive to get into the top three pages and ultimately in the first ten listings.

SEO rankings are the key to boosting your position in the search engines. You want all of your text to contain keyword rich content.

As I have pointed out the importance of SEO, it would be inappropriate of me not to direct you to an avenue to achieve what you need for your SEO articles. This is where a well-experienced and innovative company like SEO Content Lab has a place in your business. They possess the capability of addressing the needs of each individual client. This means that any SEO content writing services they perform are unique for you and pertinent to your individual business. They do not rely on generalities to promote your products and services. You are an individual, therefore deserve individual attention.

Don T
http://www.articlesbase.com/seo-articles/seo-content-writing-and-importance-of-keywords-717915.html

Technorati Tags: content, first impression, high priority, rich content, search engine, Search Engines, seo content writing and importance of keywords, web businesses, website rankings, writing services