Byron Gordon, SEO-PR, interviews Paul Szymanski, SEM Manager, Sony Music Entertainment, on the challenges that artists are faced with when trying to implement their own search engine marketing campaigns. Two of the biggest issues facing artists are low quality scores being awarded to highly relevant keywords and a lack of volume. When an artist runs a highly relevant and targeted search marketing campaign, Paul suggests using less than a one hundred keywords, using the artist’s name, artist’s name, plus the new album name, and staying away from the more generic terms of the particular genre. Paul also recommends making sure that artist’s ad copy has the actual keyword in it, which should help drive the quality score higher. Paul then goes on to discuss the influence of Facebook and how artists are using this application to promote their music to their fans. CPC and CPM-related ad units that artists can purchase to further reach out to their fan base. To learn more about speaking at SES London, please visit: www.seslondon.com

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Byron Gordon, SEO-PR, interviews Alex Wick, Country Manager, UK/US, teliad, on the exhibitor floor at SES London 2011. The name teliad stands for “text link advertising”. The business model of text link advertising is easily explained: website operators can make advertising spaces (static links) available and advertisers can book these on the seller’s website. Besides the marketplace for buying and selling text links independently, teliad’s link building service also provides the complete management and support of a link building campaign. The Stuttgart-based company was founded in the middle of 2005 and was the first German marketplace for text link advertising. teliad has become an international text link marketplace with a high-quality portfolio of offers from more than 15000 individually checked domains in the most various subject areas and languages. For more information, please visit: www.teliad.com To learn more about exhibiting at SES London, please visit www.seslondon.com

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Jamie O’Donnell, SEO-PR, interviews Chris Moberg, ClickSweeper.com, on the exhibitor floor at SES San Francisco 2010. ClickSweeper does PPC bid management. Its automated software solution imports results from Google, Yahoo, and MSN, taking all of the search engine results from a PPC campaign and optimizes it based upon conversion, ROI, using ClickSweeper’s newest analytics feature, which takes time on sight and bounce rate, combines it with conversion data, and then optimizes campaigns based upon its unique algorithm. Chris discusses typical ClickSweeper size customers and its focus on ecommerce. Chris also elaborates about a particular ClickSweeper success story with client, Zoom Room online. For more information on exhibiting at SES San Francisco, please visit: www.sessanfrancisco.com

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Byron Gordon, SEO-PR, interviews Ashley Weakland, American Express OPEN, at SES Chicago 2010, about the launch of SearchManager, a new PPC product for small business owners that simplifies search engine advertising, an increasingly important way to find new customers and drive sales. SearchManager streamlines the way business owners can manage their online advertising and is powered by Clickable, an award-winning developer of online advertising solutions. Ashley says SearchManager acts as an aggregator of both search engine marketing and social advertising all on one interface. Business owners can manage their Google, Bing, Yahoo and Facebook ads using SearchManager. Ashley says small businesses using SearchManager will save on time when managing all of their search campaigns using a single interface. SearchManager offers a free a 30 day trial of its software and more can be found by visiting www.searchmanager.com To learn more about exhibiting at SES Chicago, please visit www.searchenginestrategies.com

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