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Anne Kennedy, Beyond Ink, interviews Duane Forrester, Bing, and Rob Garner, iCrossing, on the future of search at SES New York 2011. The message to marketers, according to Duane, is to invest in rich snippets through your websites. Bing wants to know what your content is and the more detail you can give Bing, the better you can tag it and make it more useful for Bing to crawl. Content is king, according to Duane. Stick to generating organic links within your content and use relevant anchor text. The most powerful links are the ones embedded in the content; these are organic links that a user can click on while they are reviewing the content and be able to click on links that provide additional quality content. Rob says search won’t change significantly over the next 5 to 10 years; marketers will have to work on retaining their core SEO practices, such as creating great content and be more engaging with their content, including deeper research of their audience, providing the right information they are seeking. With great content comes the need to provide great links. Rob says social networks will become more important in passing referrals and/or sharing content. Bing has formed a relationship with Facebook. Bing is looking to social networks as a great signal when it comes to featuring quality content. Duane says social networking started with popular reviews then moved on to expert reviews and today we’re moving to more trusted reviews. Anne asks Rob and Duane to comment …
Byron Gordon, SEO-PR, interviews Rich Skrenta, Blekko, on the exhibitor floor at SES New York 2011. Blekko is a search engine that uses slashtags to search the web to find only the sites you want while effectively reducing the amount of spam sites. Blekko recently banned 1.1 million spam domains, using an algorithmic technique where Blekko looked for the intersection between thin content and aggressive participation and self-service ad networks. Blekko rooted out sites that were deemed spam by their users, including such sites as eHow. The web continues to change dramatically, according to Skrenta, and Blekko seeks to be editorially different than Google or Bing. Skrenta says Blekko can give a user 10 different search results when compared to the results of other search engines and all with no spam. To learn more about exhibiting at SES New York, please visit: www.sesnewyork.com
www.SERoundtable.com – This week, I try to get fancier with my video set up and integrate multiple video sources, including my monitor – let’s see how that goes. I posted the Google webmaster report for January. There were rumors Caffeine went live, but it did not. More people are seeing the Google blue Jazz interface. Malware is becoming a bigger and bigger issues. Was there a Yahoo Search update or was it the paid inclusion results being removed? Google’s local business privacy blunder caused some overall concern. Google may return the SEO and web design local pack? Bing says they are slow and recommends you spam Digg or Yahoo Buzz. Microsoft adCenter offered free clicks, well – not really. AdWords tests a CPA lead form and also click to call on mobile phones. Also, most PPCers have participated in bid wars, while most advertisers are not afraid to make changes to their accounts. Finally Googlers were working on New Years and Google animated their logo for Issac Newton. That was this past week at the Search Engine Roundtable. Topic Details: Google SEO January 2010 Google Webmaster Report : www.seroundtable.com Google Caffeine Results Now Going Live? : www.seroundtable.com Google Search Google’s Blue Interface (AKA Jazz) Being Seen By More Searchers : www.seroundtable.com Malware in 2010 : Hiding in Google Search Results : www.seroundtable.com Yahoo SEO Yahoo Search January 2010 Update? : www.seroundtable.com Yahoo Paid Inclusion Still Live? : www.seroundtable.com Google …
www.SERoundtable.com – This week’s search video recap was, for the first time ever, broadcasted live. If you want to watch live and ask questions during the broadcast, check out www.seroundtable.com Friday mornings around 9 (EST) and follow twitter.com on Twitter for alerts on when we go live. This week we covered some rumors that Google Caffeine is live on about 80% of Google’s data centers. Google crawls sitemap files based on how often they are updated. Google doesn’t want you to change your URLs. Google does more search suggestions and auto-spelling corrections. Google launched Google Places for business on Google Maps, with many new features. Google brought back 3D street views on maps and added smooth scrolling. Some guy wants to use Google to propose to his finance. Google did doodles for Earth Day, Israel’s independence day in Israel, St. George’s Day in the UK and Children’s Day in Turkey. Google also placed a colorless white logo on Google Poland and then Google China as a sign of mourning. That was this week at the Search Engine Roundtable. Google Caffeine Unofficially Live on 80% of Google Data Centers? : www.seroundtable.com Google Crawls Sitemap File Based On Update Frequency : www.seroundtable.com Google: Try Not To Change URLs : www.seroundtable.com Google Search Suggestions More Local & Auto Corrects More Search Queries : www.seroundtable.com Google Including Virtual Keyboards In Search Results : www.seroundtable.com Do UK Based Google AdSense Publishers …
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Byron Gordon, SEO-PR, interviews Ashley Weakland, American Express OPEN, at SES Chicago 2010, about the launch of SearchManager, a new PPC product for small business owners that simplifies search engine advertising, an increasingly important way to find new customers and drive sales. SearchManager streamlines the way business owners can manage their online advertising and is powered by Clickable, an award-winning developer of online advertising solutions. Ashley says SearchManager acts as an aggregator of both search engine marketing and social advertising all on one interface. Business owners can manage their Google, Bing, Yahoo and Facebook ads using SearchManager. Ashley says small businesses using SearchManager will save on time when managing all of their search campaigns using a single interface. SearchManager offers a free a 30 day trial of its software and more can be found by visiting www.searchmanager.com To learn more about exhibiting at SES Chicago, please visit www.searchenginestrategies.com
Jamie O’Donnell, SEO-PR, interviews Monica Ho, 15miles, on the exhibitor floor at SES San Francisco 2010. 15miles helps national advertisers and local marketers optimize their listings within local search, using such engines as Bing local, Yahoo local, and Google Maps. 15miles not only optimize local listings but also optimize the local pages so that businesses can be found. Monica then talks about the rumored move by Google to feature first page SERP listings with nothing but local results. Monica also mentions the importance of your web pages optimized and using such tools as Google Places in order to be featured in local listings. Monica also cites some top content management services or local listing aggregators that any marketer should consider using in order to get their information distributed; this includes using such data aggregators as Localeze, InfoUSA or Axiom. 15miles has a white paper that marketers can download from their website called Local Business Listings: Myth versus Reality. 15miles mission is to help clients convert sales by making their brands the foremost choice and the first brands found when consumers search. 15miles takes a client’s mass-market message and gives it pinpoint accuracy to be delivered in the right place, at the right time and to the right people. For more information about 15miles please visit: www.15miles.com For more information on exhibiting at SES please contact www.searchenginestrategies.com
www.twitter.com – You, much like the rest of the galaxy, are likely using Google as your search engine. But is Google giving you the best results? How would you know unless you compare the results between search engines? Copying and pasting searches into multiple places and manually checking the results across the board is just not going to happen. Who has the time to do that? We need a way that we can easily and effectively make sure that we are each using the search engine that is right for us and our needs. chris.pirillo.com – http