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Rebecca Lieb, digital marketing consultant, interviews Fred Feldman of MarkMonitor on the subject of the panel topic: Outsmarting the counterfeiters. Speakers discussed a few of the more nefarious ways people are brandjacking the Internet. Fred talks about how brands are targeted online, how their search engines and advertising and marketing are used against them to draw traffic to other sites that are selling counterfeit goods. Almost every segment, including luxury items, services, as well as goods are attacked and can result in huge losses in the effectiveness of advertising. Rebecca alludes to one case study discussed during the panel about a battery manufacturer that was spending 25% of its customer service fees to address inquiries about counterfeit batteries that people had bought. Fred says to combat website fraud, you must send a cease and desist letter to the owner of the fraudulent website stressing that they are violating copyright laws. When you take action against counterfeiters, they usually back-off, says Feldman. Feldman also says you can notify ISPs and search engines (like Google), who will remove search engine ads and organic results if they are sending people to sites that are misleading and selling counterfeit goods. MarkMonitor is the only company offering comprehensive, end-to-end solutions that enable an enterprise to both establish and defend their brands against multiple online risks. As the leading global provider of brand protection for the …
Attendees at SES London 2011 share their experiences learning about search marketing, social media marketing, analytics, and more.
Byron Gordon, SEO-PR, interviews Alex Wick, Country Manager, UK/US, teliad, on the exhibitor floor at SES London 2011. The name teliad stands for “text link advertising”. The business model of text link advertising is easily explained: website operators can make advertising spaces (static links) available and advertisers can book these on the seller’s website. Besides the marketplace for buying and selling text links independently, teliad’s link building service also provides the complete management and support of a link building campaign. The Stuttgart-based company was founded in the middle of 2005 and was the first German marketplace for text link advertising. teliad has become an international text link marketplace with a high-quality portfolio of offers from more than 15000 individually checked domains in the most various subject areas and languages. For more information, please visit: www.teliad.com To learn more about exhibiting at SES London, please visit www.seslondon.com
Byron Gordon, SEO-PR, interviews My Karlsson, VP, Sales, of adX Search AB, on the exhibitor floor at SES London, 2011. adX builds leading search advertising software for SEM agencies, media agencies and Internet marketing firms that helps them build and grow their search engine marketing business. To learn more about adX and get a free trial please visit: www.adxsearch.com For more information on exhibiting at SES London, please visit www.seslondon.com